Google has just announced the Web Stories Builder And Creator, a new platform that aims to let users create their own interactive stories using the Google Web Stories Builder And Creator and share them through social media. At first glance, it looks pretty easy to use, but there’s more to Google Web Stories than meets…
Schedule Posting: How to Create a Content Calendar If you’re serious about attracting and engaging customers online, it’s time to create a content calendar that will keep your site full of fresh and relevant posts that will help you attract new readers and improve your bottom line. The best way to ensure that you keep…
Every internet marketer needs to be using Google Analytics (GA) to track the progress of their SEO campaign. But why? What makes GA so important that it’s become an essential tool in every online marketer’s toolbox? It is an essential tool in the modern marketer’s arsenal. It provides detailed information about your website’s traffic and…
Search Intent users aren’t just looking to be entertained; they have questions that they want answers to, and in order to get those answers, they need to know the right keywords. Enter search intent, the process of using certain keywords when searching online in order to answer specific questions. It is what makes search results…
In the world of website builders, there are two main competitors: WordPress or Wix? Both have made huge strides in building their popularity, but which one really offers the most bang for your buck? Or, more importantly, which one will work best for you and your website? Before you dive into building your site, it’s…
In order to improve your digital strategy, it’s important to analyze your competitors’ keywords and online marketing tactics in order to learn from them and possibly surpass them in the marketplace. Competitor analysis is an integral part of any digital strategy because it can give you so many insights into what your competition is up…
What should you consider when Developing your Website Content? When to start developing your own website, or if you want to give yours some updates, one of the most important parts of the process will be to develop high-quality content. If you don’t have good content on your website, nobody will visit it and you…
There’s one aspect of off-page SEO that often gets overlooked but is equally, if not more, important than on-page SEO, and that’s off-page SEO. While on-page SEO (optimizing your site itself) helps you boost your search rankings by increasing your keyword relevance and site performance, off-page SEO (optimizing the sites that link to yours) helps…
SEO isn’t as simple as some people make it out to be, and a perfect example of this is A/B testing. It’s easy to create new pages, but what happens when those pages aren’t receiving the same amount of traffic as other pages? You can increase your web presence by staying in the know with…
Any content marketer knows that traffic to your website is one of the core metrics you’re judged on. If you can’t drive traffic to your site, no one will know about the valuable resources you publish there, and you can’t build an audience of engaged readers or clients that are interested in your products or…