There’s one aspect of off-page SEO that often gets overlooked but is equally, if not more, important than on-page SEO, and that’s off-page SEO. While on-page SEO (optimizing your site itself) helps you boost your search rankings by increasing your keyword relevance and site performance, off-page SEO (optimizing the sites that link to yours) helps your site rank higher in search engines by boosting its authority in the eyes of Google and other search engines like Bing, Yahoo! and Yandex.
SEO stands for search engine optimization, and it’s an umbrella term that refers to the strategy of creating content for your site in ways that improve your ranking on search engines like Google, Bing, Yahoo, and others, as well as social media sites like Facebook and Twitter. In recent years, new strategies have emerged related to off-page SEO, which are not directly related to the content on your own website.
Any marketing plan these days needs to incorporate a solid content marketing strategy. That’s because everyone’s a publisher, it’s easy to set up your own site and you can reach people directly with social media. The problem is that most of us don’t know what we’re doing when we start writing. If your site is part of your SEO strategy, then we need some compelling and well-written content as quickly as possible. But where are you going to get good information if you don’t have time or skill?
You could go through a group of writers and pick your favorite, but many clients aren’t looking for an individual writer. They want to know that they can get quality content on demand and worry less about who wrote it. By using a paid press release service, you’re getting access to a network of writers that are vetted and rated by your outsourced PR department. Not only will your SEO strategy benefit from being able to get more content published without having to hire someone, but you’ll also have links coming back with each new post. This is especially useful if you’re trying to do off-page marketing as well.
Dofollow blog networks
The importance of do-follow blogs has decreased over time. However, if you’re going after extremely competitive keywords, they can still be helpful. To find a list of do-follow blogs, search Google for do-follow blogs and use a keyword planning tool to see what topics get you relevant traffic. For example, check out SEMRush’s Topic Research Tool.
The easiest way to get dofollow links from these blogs is through comment marketing. You can get a good list of them using BuzzSumo with a keyword planner and see who is linking back to your competitors.
Another strategy you can use is writing content around infographics—like adding an infographic below every post or within posts that already exist. Infographics tend to be long form, which means they’ll help increase your word count (and therefore your chances of ranking). If you’re not comfortable creating your own infographic, consider hiring someone on Fiverr or Upwork.
External links are more valuable than internal links
If a site has a ton of other sites linking to it, that’s going to be a more valuable link than one from an irrelevant site. It will also have some additional traffic behind it. These are both examples of off-page factors you can improve. External links are more valuable than internal links: If a site has a ton of other sites linking to it, that’s going to be a more valuable link than one from an irrelevant site. It will also have some additional traffic behind it.
Also, an important aspect of off-page optimization is social media. Connecting your site with other sites through social media can give you some additional backlinks and help boost your search rankings. Sites like Twitter, Facebook, and LinkedIn all offer a simple way to connect with potential fans and followers, and even if you don’t have a big online presence at first, these sites can be powerful tools to boost your visibility.
The 22 Most Important On-Page Factors: There are also on-page factors that you can control. This includes everything from having unique content on every page (no duplicate content) to optimizing URL structure – all of which affect how Google sees and ranks your pages.
Make sure your site appears on search engines as much as possible
Even though optimizing your site for search engines is a huge part of off-page SEO, it’s only a small piece of what you should be focusing on. In a nutshell, off-page optimization is about generating as many relevant links as possible that can help your site appear higher on search engine results pages (SERPs) and get more traffic.
When you’re ready to get started on an off-page optimization plan, it’s a good idea to start with what you know. Look at your site and think about how it can be improved or changed so that you can generate more organic traffic and better rank on SERPs.
You might want to look at basic things such as You should also consider using tools like Google Analytics, which will help you understand your site traffic patterns and make data-driven decisions when it comes to optimizing for search engines. If you have any questions about setting up analytics on your website, there are lots of resources available online that can help walk you through getting set up properly.
Content marketing is still effective
Businesses that want to succeed with SEO need a holistic digital marketing strategy. To maximize your results, it’s best to follow an approach that incorporates on-, of-, and above-page efforts. This allows you to get more traffic from a wider range of sources, including social media. In addition, content marketing gives your brand and products time to establish credibility before you ask people directly for their business.
By using several tactics together, you’re better able to: Establish yourself as an authority Build trust with potential customers Generate leads and sales Create backlinks for increased search engine rankings And if you have a strong presence across multiple platforms (social media, blogs, etc.), it can help you reach new audiences who might not otherwise be aware of your company or product.
Link building—i.e., getting other sites to link back to your content—is one of Google’s preferred ranking signals, so it’s important that you’ve thought through your link acquisition strategy. Think about what kinds of links will help your business and search rankings: Are you looking for no followed links? Do they have to be text links? Can they be images? What kind of anchor text do you want? How many links do you need per month? What kind of site should be linking to yours (bigger is better)? And so on.
Once you’ve answered these questions, write a plan that outlines how you’ll go about acquiring those links. Then put together a calendar with deadlines for each step (reaching out to bloggers, submitting press releases, etc.). You can also use tools like BuzzSumo or Moz’s Open Site Explorer to find sites relevant to your industry and reach out directly via email or social media (more on how best to approach influencers here). All told, there are plenty of ways link-building can become an integral part of your growth strategy; just make sure it’s part of a cohesive whole.