Every internet marketer needs to be using Google Analytics (GA) to track the progress of their SEO campaign. But why? What makes GA so important that it’s become an essential tool in every online marketer’s toolbox?
It is an essential tool in the modern marketer’s arsenal. It provides detailed information about your website’s traffic and how your site ranks on the search engines and social media sites that you want to target as part of your SEO campaign.
But if you’re new to the industry, or don’t fully understand what Google Analytics does, Here are 5 reasons why Google Analytics is important for SEO!
1). Tracking your website’s users
How many people visit your site, where they come from, and what they do when they’re there can make all of the difference in how you build your website. Your goal should be to create an experience that reflects what your visitors are looking for and also draws in new readers every day.
With Google Analytics, you’ll have access to tons of data about who visits your website, where they come from and how long they stay (plus a whole lot more). It will give you information on which content resonates most with your audience and where there might be improvements to draw in more readers.
If you don’t have a website(Develop your Website today), you might not need to track your users – but many people do. The good news is that getting started with Google Analytics will only take a few minutes, and once it’s setup, you can use it to track all sorts of information. You can also integrate your site with other platforms to get even more data.
2). Tracking your website traffic
There are a lot of great services out there that will help you track your website traffic. Some people use Hootsuite and others use social media management tools like Buffer, Sprout Social or Crowdfire to schedule their posts on different social networks.
However, you choose to do it, keep an eye on who visits your website and where they’re coming from. If a majority of your traffic comes through one source (such as Reddit), then devote most of your energy toward growing that audience. And if it doesn’t come from any one place in particular, then spread your efforts across all channels. Over time you’ll develop a sense of which ones work best for you.
There are a number of ways to do it, but one way is with a service like Google Analytics. From here you can track your sources and where they’re coming from. You can see where people land on your site, what pages they browse and what actions (like signing up) they take on your website. This information is super valuable and will help you make more informed decisions about how to grow your business.
3). How analytics helps you make data-driven decisions
You know how to do your job. You have a good idea of what’s happening with search engines, which keywords convert best and what you can do to increase those conversions. But at some point you hit a wall. What should you try next?
When you are limited on time and resources, it can be difficult to make good decisions about where to invest your time and money in terms of SEO efforts (or digital marketing). While there is no foolproof way to determine how effective different online marketing strategies will be, analytics allows you to make data-driven decisions based on proven results from similar campaigns.
Take a look at your site’s Audience Overview, which provides information about where visitors come from and what they do once they reach your website. It can be used to determine if visitors are using keywords in their search queries that aren’t sending them to pages that contain content relevant to their needs, thereby missing out on an opportunity to convert those visits into leads or sales.
4) Understanding keywords and keyword phrases
Even though you might think of a keyword as something you’re searching for, keywords are actually phrases used to describe what users are looking for. For example, if your business sells mattresses and you want to rank highly in searches related to buying a new mattress, it’s important that your keyword strategy includes all related phrases like where can I buy mattresses in my area? or mattress sales near me. Understanding
what people search for online and using relevant keywords with high click-through rates will help boost your rankings and bring potential customers to your website.
Keywords and keyphrases help customers find your website. As a result, it’s important to understand what keywords your potential customers are using when looking for products and services you offer. Choosing relevant keywords and using them in your content can help boost your search rankings with quality traffic that is more likely to convert into paying customers. Keywords are also used by search engines such as Google, Bing, Yahoo and others to determine how relevant you are to users looking for information on specific subjects.
5). Analyzing competitors in search engines
The competition ranking high in Google search results can provide valuable insight into how you stack up to your competitors. The top ranking websites are likely using effective SEO strategies, so it’s worth looking at what they’re doing right and then testing out those strategies on your own site.
For example, if you notice a competitor has been using infographics as part of their content marketing strategy, try creating some of your own. It may be a bit out of your wheelhouse, but it will also make you more familiar with these types of tools that many online users prefer over long-form content.
You can also see what types of links they’re earning. If your competitors have a higher number of links coming into their website from authoritative sites, it may be worthwhile to reach out to some experts or industry leaders in your niche and ask them to link to you.