In 2012, Instagram was bought by Facebook for $1 billion. Just six years later, the app now has more than one billion active monthly users with Instagram ads. And it’s not just teenagers and millennials who are using the app – a recent study found that Instagram is now the fastest-growing social network among adults aged 35 and older.
So what is it that makes Instagram so popular? One big factor is that it’s incredibly easy to use and it’s a great way to share photos and videos with your friends and family. But Instagram is also a powerful marketing tool that businesses can use to reach a wider audience.
With more than one billion active users, there’s huge potential for businesses of all sizes to connect with their target market on Instagram.
Key Instagram Statistics
Instagram is one of the most popular social media platforms, with over 1 billion monthly active users. And it’s not just individuals who are using the platform – businesses are getting in on the action, too. In fact, Instagram is quickly becoming one of the most effective marketing channels for companies of all sizes.
If you’re thinking about using Instagram for your business, you’re in good company. But before you jump in, it’s helpful to know a few key statistics about the platform. Here are some of the most important Instagram stats to keep in mind:
- 38% of internet users use Instagram
- Instagram has over 1 billion monthly active users
- 500 million people use Instagram Stories every day
- 80% of Instagram users follow at least one business
Instagram ads are one of the most powerful tools in a marketer’s toolkit. They are highly effective at driving awareness, engagement, and sales. And with over 1 billion active users, Instagram is a platform that businesses can no longer afford to ignore.
Types of Instagram Ads
Instagram offers a variety of ad types to help businesses achieve their marketing goals. Whether you’re looking to raise brand awareness, generate leads, or drive sales, there’s an Instagram ad type that can help you meet your objectives.
1). Brand Awareness Ads: These ads are designed to help businesses increase their reach and exposure on Instagram.
2). Lead Generation Ads: These ads are designed to capture leads for businesses, such as email addresses or contact information.
3). Sales Ads: These ads are designed to drive sales for businesses, either through clicks to the business website or by promoting a specific product or service.
4). Carousel Ads: Carousel ads allow businesses to showcase multiple products or images in a single ad. This type of ad is especially effective for businesses that sell multiple products or that have a strong visual component to their business.
5). Video Ads: Video ads are a great way to showcase your products or services in a creative and engaging way. Video ads can be up to 60 seconds in length, and businesses can use them to tell a story or showcase their products in action.
6). Stories Ads: Stories ads are a newer type of ad that appears in a user’s Instagram Stories feed. These ads are especially effective for businesses that have a strong personal or human.
Types of Instagram Ad Campaigns According to Your Brand’s Goals
There are a variety of ways to use Instagram advertising to achieve your brand’s goals. Here are some of the most common types of Instagram ad campaigns:
1). Brand awareness: Brand awareness campaigns are designed to increase your brand’s visibility and reach. They are typically used by businesses that are just starting out on Instagram or that want to expand their reach to new audiences.
2). Lead generation: Lead generation campaigns are designed to capture people’s information so that you can follow up with them later. They are typically used by businesses that offer products or services that require a longer sales cycle.
3). Engagement: Engagement campaigns are designed to encourage people to interact with your content. They are typically used by businesses that want to build relationships with their customers or that want to increase their brand loyalty.
How to Promote Your Brand With Instagram Ads
As one of the most popular social media platforms, Instagram has a vast and engaged user base that businesses can tap into to promote their products and services. And with over two million active advertisers on the platform, it’s clear that Instagram ads are a powerful tool for businesses of all sizes.
Instagram Ads are a great tool to reach potential customers on popular social media platforms. However, they are not miracles. If you don’t create relevant and targeted content, your ads will not be successful. To create relevant ads, you need to understand your audience and what they are interested in.
To create relevant ads, you need to understand your audience and what they are interested in. Once you know this, you can create content that speaks to them and that they will want to engage with.
Run your Instagram Ads campaign today with Bizjunket
As a business owner, you know the importance of promoting your brand on social media. And with over 1 billion active users, Instagram is a platform you can’t afford to ignore. But with so many businesses competing for attention, how can you make sure your Instagram Ads stand out from the rest?
Bizjunket is the leading Digital Marketing agency, with a team of experienced professionals who will create an Instagram campaign that is tailored to your specific goals and target audience. With Bizjunket, you can be sure that your Instagram Ads will be seen by the people who matter most to your business.