In 2023, it is estimated that there will be 3 billion Facebook users worldwide & many of them use Facebook Carousel Ads. This represents a significant increase from the 2.6 billion users that were estimated to be on the platform in 2019. The majority of Facebook’s users are located in North America (186 million), followed by Europe (279 million) and Asia-Pacific (1.62 billion).
As the number of users continues to grow, so does the potential for the platform to be used for marketing and advertising purposes.
For example, it allows businesses to create targeted ads that are only seen by users who fit certain criteria (such as age, location, or interests). This ensures that businesses are only spending money on ads that will be seen by people who are likely to be interested in what they want to see or what they searching for.
What Are Facebook Carousel Ads?
Facebook carousel ads are a type of ad that lets you showcase up to 10 images or videos in a single ad. You can also include links to your website or specific product pages. Carousel ads are an effective way to tell a story or show off multiple products in a single ad.
It is a great way to catch people’s attention and get them to click through to your website or product pages. If you’re looking for a new way to advertise on Facebook, carousel ads are a great option to consider.
It also appears in multiple locations across Facebook, Instagram, and the Audience Network. They can appear in the main Facebook News Feed on desktop and mobile, as well as in the right column on desktop.
Should You Use Facebook Carousel Ads for Your Business?
A Study has shown that Carousel Ads are significantly more effective than single-image ads in driving conversions and ROI. In one study, their Ads resulted in a 71% lower cost per conversion than single-image ads.
1). Facebook is one of the most popular platforms. And while the cost-per-click (CPC) for Facebook ads varies depending on the industry, the average CPC for most industries is between $0.50 and $2.00.
2). As you develop your marketing strategy, you may be wondering if a carousel ad would be a good fit for your business. Their Ads are a type of Facebook ad that allows you to showcase multiple images or videos in a single ad. This can be a great way to tell a story or highlight different products or services that you offer.
3). When you’re new in a business, it’s essential to have a clear understanding of your target audience. Without this knowledge, it will be very difficult to effectively market your business.
One way to reach your target audience is through Carousel ads. It is a type of ad that allows you to showcase multiple products or services in a single ad. This can be a great way to reach potential customers who are interested in what you have to offer.
Tips & Best Practices
You’ll want to build the kind of advertisement that continues to drive traffic to your business page. To do so, you need to define your target audience, produce quality content, and use effective call-to-action.
When you’re creating your ad, you should keep your target audience in mind. What are their needs and wants? What kind of content will appeal to them? Your ad should be tailored to appeal to your target audience so that you can attract their attention and interest.
Facebook Carousel Ad Dimensions
To create a Facebook carousel ad, you’ll need to follow these specs and dimensions:
1). Image size: 1080×1080 pixels
2). Image ratio: 1:1 image\video
3). Max(image) = 30MB
4). Max(video) = 4GB
5). Max Video length = 4 hours (240 min)
Follow all the above mentioned points for getting best definition while using ads.
Your Message Should Be Clear
As a business owner, you know the importance of having a clear and concise message. After all, if your customers can’t understand what you’re trying to say, they’re not going to buy from you. The same principle applies to your Facebook carousel ads.
Your carousel ad should have a clear message that can be understood at a glance. The images and text in your ad should work together to convey a single idea or offer. And your call to action should be clear and direct so that customers know what you want them to do.
Use High Definition Video
Facebook carousel ads are a great way to show off multiple products or images in a single ad. And with Facebook’s new high-definition video option, you can now use video in your carousel ads to create even more engaging content. HD video is a great way to showcase your products in action or to tell a story about your brand.
Feature Your Best Products First
Most of the audience are not scroll everything and the chances of conversion are decreased. So it is essential When it comes to promoting your products on ads, you want to make sure your top-performing products are listed first. This will ensure that your ad is seen by as many people as possible and that you are getting the most bang for your buck.
Engage With Your Audience
Facebook carousel ads are a great way to answer product related questions that your potential customers may have. By using a carousel ad, you can provide multiple answers to a single question, or you can provide a series of answers to multiple questions.
This makes carousel ads an ideal format for addressing common customer concerns and maintains your engagement with them.
How Do You Know if Your Facebook Carousel Ads Are Successful?
While running Carousel Ads campaign on Facebook, you can now see how they’re performing right in Ads Manager. This is a great way to see how your ads are performing and to make sure that you’re getting the results you want.
To see your Carousel Ad performance, simply go to Ads Manager and click on the ‘Performance’ tab. From there, you can select ‘Carousel Ads’ from the drop-down menu. You’ll then be able to see all of your Carousel Ads and how they’re performing.
Carousel ads is a great way to boost your new businesses. You can use carousel ads to showcase your products, services, or your company in a creative way that is sure to capture attention. Plus, carousel ads are very effective in driving conversions and sales.
What if you want to run Carousel Ads for your Business?
If you are running a business, then you know how important it is to have a strong online presence. And one of the best ways to build a strong online presence is to run Facebook carousel ads.
If you’re looking for a way to run carousel ads for your business, then you should consider Bizjunket Social Media Marketing services. We are full-service Digital Marketing agency that can help you create and manage your carousel ads. Contact us today to make your business grow.