Google Trends is a tool that allows users to see how often particular terms are being searched for on the internet. This can be used to measure the popularity of a topic or to compare how two different terms are being used. It can be a valuable tool for research, marketing, and even just curious internet users.
To use this, simply enter a term into the search bar and select the option to compare it to another term. You can also specify a particular region or time period. The results will show you how often the terms have been searched for, as well as any related terms that are being searched for at the same time.
What Can You Do with Google Trends?
So what can you do with all this information? Google Trends can be used for a variety of purposes, from marketing to research to forecasting. For example, you could use Trends to track the popularity of a given product over time or to see how consumer interest in a given topic has changed over the years. You could also use it to compare the popularity of two competing products or to see how a given topic is being talked about in different parts of the world.
1). Search for a Term or Keyword
Google Trends can be a helpful tool when you are attempting to search for a term or keyword. The Volume of searches can give you an idea of how popular a topic is, and where it is being searched from the most. You can also see a related terms section, which can give you some insight into other keywords that are being searched in connection with your original term.
2). Compare Search Terms
You can use it to see how popular a certain term is, and how it has changed over time. This can be helpful in a number of situations, such as when you’re trying to decide which keyword to use for your website or blog post.
3). Find Niche Topics by Region
It can be a useful tool for finding popular topics in a given region. By inputting a keyword or phrase, you can see how often that term is being searched for in different parts of the world. This can be helpful if you’re trying to target a specific audience with your content.
For example, let’s say you’re a travel company that specializes in Europe. You could use Google Trends to see which European countries are searching for travel-related terms the most. You could then create content that is tailored to those countries and their interests.
4). Monitor Competitor Performance with Google Trends Compare
With the Compare feature, you can see how your competitor’s search traffic compares to your own. This can be a valuable metric to help you understand your relative position in the market.
To use the Compare feature, simply enter the URL of your competitor’s website into the search bar. Google will then show you a graph that compares the search traffic of your two websites. You can use this information to help you adjust your marketing strategy and stay ahead of your competition.
Tips for Using Google Trends to Uncover Insights
1). Start with Clear Goals
When it comes to understanding Google Trends data, it’s important to have clear goals in mind. This will help you focus on the most relevant data and avoid getting lost in the vast amount of information that’s available.
There are a few different ways you can use Google Trends data, but some of the most common include understanding customer behavior, tracking industry trends, and measuring brand awareness. No matter what your goals are, though, there are a few tips you can follow to get the most out of the data.
First, be sure to narrow your focus. There’s a lot of data available, but you’re more likely to find what you’re looking for if you have a specific question in mind. Second, don’t be afraid to experiment with different filters and options.
2). Avoid Temporarily Popular Keywords
Each day, Google processes over 3.8 million searches. That’s a lot of searches!
With that many searches, it’s no wonder that new keywords are constantly trending. But just because a keyword is trending, doesn’t mean it’s here to stay. In fact, most keywords that trend are only temporary.
So how can you tell if a keyword is temporary or if it’s here to stay? You can use Google Trends.
Google Trends allows you to see how often a particular keyword is being searched for. You can use this tool to track the popularity of a keyword over time. This can help you to identify which keywords are temporary and which keywords are here to stay.
3). Understand Seasonal Interest
The most useful feature is the ability to see how those search terms have changed in the context of other related terms. This can give you valuable insight into the rise and fall of trends, as well as the relationships between different topics.
For example, let’s say you want to know more about the fad of “unicorn Frappuccinos.” If you search for that term on Google Trends, you’ll not only see how popular it was at its peak, but you’ll also see how it related to other coffee trends at the time. This can help you understand not only the fad itself but also the bigger picture of how coffee trends were changing at that time.
Also, for example, seasonal interest in swimsuits generally begins to peak around June every year, according to data from Google Trends. This is likely due to the warm weather and the desire to get outside and enjoy the summertime. However, interest in swimsuits usually starts to decline in August, likely because people are beginning to think about fall and the colder months ahead.
4). Use Related Topics to Find Competitors
The related topics and related queries at the bottom of the google trend page can be very useful when researching a topic. These related topics and queries can give you ideas for other things to search for related to your topic. They can also help you understand what people are searching for when they are looking for information on a particular topic.
To see the related topics and related queries for a particular topic, simply click on the topic name. A list of related topics and queries will then be displayed.