How do you get link Building to your website? Many people think the answer to this question lies in large marketing budgets, paid media, and complicated linking strategies. But the real answer lies in the art of outreach link building, a strategy that involves interacting with other content creators and website owners to persuade them to link to your content or website as well as create excellent content that others would want to share with their audience.
It is the secret to building links in a way that keeps you on Google’s good side, while simultaneously attracting high-quality, relevant backlinks and traffic. Let’s dive deeper into how outreach link building works and how it can be used by search engine optimizers to improve their websites’ search rankings.
Evaluate your target linker
There are many ways to build backlinks, but one of the most effective is outreach. This involves reaching out to other sites and asking them for links. It can be a lengthy process that takes time and patience, but it is worth the effort if you want your site to rank higher in search engines.
The first step is finding sites that have authority in your industry. You can find these by using free tools like Ahrefs or Majestic SEO. When you find a site that has enough backlinks and power, create an email with some relevant content.
When you are reaching out, don’t use spammy tactics. Always be helpful and explain why they should link to you. Make your site appear more trustworthy by including relevant information that is new, updated, or relevant. Also, create a list of sites that have already linked to your competitor’s site so that you can approach them next.
Choose a good hook
When you think of link building, you might imagine a team of people emailing bloggers and asking them to post links on their sites. However, there are many other ways to get more links.
One of the best ways is Outreach, it is a great way to reach out to bloggers that don’t have public contact pages or social media accounts.
1). It can be used as a way for journalists or influencers in your industry who don’t usually link out to other sites, but might want information from you.
2). You can also use it as a way to contact writers of blog posts where you found just one link back to your site.
3). And finally, if someone linked to your site but didn’t use the correct anchor text, you can request they change it!
Craft the email pitch
First and foremost, keep your pitch short and to the point. No one wants to read a novel-length email, so get to the point quickly. Secondly, make sure your pitch is clear and concise. Again, you don’t want to overwhelm your reader with too much information. Lastly, don’t forget to follow up. Once you’ve sent your pitch, make sure to follow up with your recipient to see if they’re interested in learning more.
1). I came across your post on _____ and was wondering if you would be interested in linking to it? I’ve included a link below for your reference. If not, no worries! We’re always looking for new blog posts for our readers, so thanks for taking the time to read this email.
2). It looks like you’re doing some really great work over at ______ and we’re really impressed with what we see so far. It seems like you’d be a perfect fit for one of our upcoming blog posts on ____. Can I get in touch with you about that? I’ve included a link below for your reference. If not, no worries!
Follow up via email
The following is a list of questions and guidelines for effective outreach.
1). Who are you reaching out to? What type of website does it have?
2). What is your message about? Why should the recipient care about your message?
3). How much time can you spend on this outreach campaign?
4). Do you want targeted, in-depth responses from the outreach recipient or just a one-off link exchange?
5). Are there other messages that might be more appropriate for other recipients, based on their website or industry? How do you decide who to contact first if you get a response of no?
6). If someone asks what site you’re contacting them from, how do you respond?
7). If they ask why they should give you links, how do you respond?
8). If they ask how long it will take before they see results, how do you respond?
9). Have any other questions come up frequently when conducting outreach campaigns that we need to address here?
link building is hard
I’m going to be honest, link building is hard. It takes a lot of time, effort, and patience. I’ve been doing it for years and there are still times where I just want to give up. But I know that if I keep at it, the benefits will pay off in the end. And luckily there are a few shortcuts that you can use to make your link building efforts easier.
The first is outreach (I know this seems like a no-brainer but it really is one of the best ways). When you reach out to websites with content similar to yours and offer them a guest post or an interview, they will usually say yes because it gives them more exposure.
This ties into my second tip which is content creation. If you’re constantly creating new, relevant content then people will see it as valuable and come back to your site again and again. You should also consider publishing your work on other sites like Medium or even Quora so that people who follow those social media profiles will see it too.
The final piece of advice is never stop learning! One of the things I always do before sending an email pitch is to search for the person’s contact information so that I can find out what their interests are and try to relate my request in some way. For example, if they have written about gardening then I’ll mention how we have a gardening blog too!
Don’t push it!
The word outreach might make you think of hard-to-please customers and aggressive sales tactics. But reaching out to bloggers and influencers is a crucial part of the modern digital marketing landscape – and it doesn’t have to be difficult. Here are three steps on how to do outreach for link building, so that you can build relationships with other influencers and get more links for your website.
1). Consider Your Audience – Know your audience well enough that you’re able to adjust your pitch depending on who you’re sending it to. For example, if you’re pitching a lifestyle blog about veganism, then including a recipe in your email will seem like a natural extension of the content they publish. If you’re targeting a food blogger, however, your message should focus more on why their readers would be interested in reading about the health benefits of going vegan.
2). Provide Value – Offer information or resources that will benefit their readers or followers. You’ll stand out from other outreach emails because instead of asking them for something from them (a share or post), you’re giving them something instead.
3). Show Them Why It Works – Provide data about why this partnership makes sense for both parties and show them the tangible impact they’ll achieve by teaming up with you on this campaign.