Clickbait is a type of online content that is designed to gain attention and clicks. It is often sensationalized or misleading, and it is often used by online media outlets to increase traffic. It generally frowned upon by the online community, as it is often considered to be spammy or low-quality content.
A recent study has shown that language used in clickbait headlines is more emotional than informational.
So what does this mean for online publishers? Should they avoid using emotional language in their headlines? Probably not. After all, the goal of most headlines is to get people to click on them. And as the study showed, emotional language is more likely to do that than informational language.
Clickbait often appears in the form of headlines or images that are designed to grab attention and make people want to click on them.
Is Clickbait Bad?
We all want to develop content that attracts readers to our website. That’s why it’s important to understand how to write headlines that accurately reflect the content of your blog.
Your headline should be clear, concise, and attention-grabbing. It should also be accurate; nothing is more frustrating to a reader than clicking on a headline only to find that the article doesn’t match.
Clickbait can affect your:
1). Digital PR
The use of clickbait has become popular, especially among online publishers looking to generate more web traffic. While it can be an effective way to get people to visit your site, it can also backfire and damage your brand reputation.
2). Bounce Rate
When a user clicks through to a website while seeing or reading an intro about the services (basically clickbait) and doesn’t find it useful or relevant, they’re more likely to “bounce” back to the SERP (search engine results page) and try a different result.
A high “bounce rate” indicates that people are coming to your website and leaving without taking any further action.
This is no good for your website because it means that people are not finding what they’re looking for, and it’s also bad for your SEO (search engine optimization) because it indicates to Google that your website is not relevant to the user’s search query.
3). Backlinks
When optimizing your site for search engine ranking, it is important to focus on high-quality links from reputable sites. When you are using a clickbait it increases the chances of you getting a low quality backlinks that is not good for any website. Using clickbait often may decrease your DA & PA.
Can We Rank from Titles and Keywords only?
No. While some clickbait titles may drive a lot of traffic to your site, they can also damage your reputation and credibility. When crafting titles for your articles, be sure to avoid sensationalism and false promises. Instead, focus on delivering quality content that will truly benefit your readers.
It can increase traffic but the peoples clicking on it doesn’t get the content that they want, this may decrease your website ranking and increase your Bounce Rate.
Practices to Avoid Using Clickbait
Search engines give more weight to words appearing in titles and headings, so it’s important to make sure that your most important keywords are included in these elements on your website.
Your title and headings should be descriptive and accurately reflect the content on the page not as clickbait does.
Avoid using keywords just for the sake of including them, as this can result in keyword stuffing, which is penalized by search engines. Instead, focus on creating titles and headings that are both informative and appealing to users.
Create SEO-Friendly Titles & Headings
It is important to make sure that your page’s title tag and headings are SEO-compliant and relevant to its content. This will help your page rank higher in search engine results pages (SERPs), and make it more likely for users to find and click through to your page.
One of the most important steps in optimizing your website for search engines is to do keyword research. This process can help you discover target keywords that are relevant to your business and that have a good search volume. With this information, you can then create content that is optimized for those keywords, which can help improve your website’s ranking in search results.
There are a number of different methods you can use to do keyword research. You can use keyword research tools, such as Google AdWords Keyword Planner, to find keywords that are relevant to your business.
Create content that should be relevant to the user’s search intent
When creating content ‘What should you consider when Developing your Website Content‘? While developing There are many things to consider, such as your target audience, your website’s purpose, and the overall tone of your site.
it is important to consider the user’s search intent. This is what the user is looking for when they enter a query into a search engine. There are four main types of search intent: navigational, informational, commercial, and transactional.
Navigational intent is when the user is looking for a specific website or web page. Informational intent is when the user is looking for information on a specific topic.
Commercial intent is when the user is looking to buy a product or service.
Transactional intent is when the user is looking to complete a transaction, such as making a purchase or booking a reservation.
It is important to consider the user’s search intent when creating content because you want to make sure that your content is relevant to what the user is looking for.
